The Tories spent more than £18.5m while losing their majority at last year’s general election, against £11m of spending by Labour and £6.8m by the Liberal Democrats, newly released figures have shown.
The Electoral Commission data, which covers the 12 months prior to the election on 8 June, also showed the increasing role of social media in campaigning, with the Tories spending about £2.1m on Facebook advertising alone.
In contrast Labour – whose message is seen as being shared more widely and favourably on social media – spent slightly over £500,000 on Facebook advertising.
The biggest single element of the Tory spend was £4m, which went to Crosby Textor, the market research firm run by the Tories’ regular election guru Sir Lynton Crosby, whose after Theresa May lost her majority.
The financial decline of UKIP was shown by the fact that it was outspent by the Women's Equality Party (WEP), with a total 2017 election outlay of £273,000 – down from £2.8m in 2015.
I remember those Tory Facebook posts, the best bits were the comments, with hundreds of people telling us exactly why they would NEVER VOTE TORY.
How on earth did Crosby get a knighthood ?
https://www.theguardian.com/politics/20 ... 7-election